Update Your Content
We’re sure that you had an eventful year whether you are starting your business or moving into a new year of operation. It is vitally important that your customers have the most up to date information and that includes any changes that may have been made to pricing, products, services, team members, or your story. Failure to do so could create awkward conversations where you have to explain the inconsistency and possibly make concessions due to the error or risk (unnecessarily) showing poor customer service.
Refresh Your Design
Now is always the best time to refresh your design. You never want your website to become stale or look outdated or not maintained. Always take the viewpoint of the customer when looking at your website and even ask customers their opinion about things you are already looking to update or change to see what their response might be. Should you add a button to make navigation easier from the main page? Do you need to reposition content on the page because certain areas are getting more traffic than others? Is your site difficult to read? Does your site lack a clear call to action? If you answered yes to any of those questions, then it is definitely time for a redesign.
Create 3-5 Pieces of High-Quality Content
It is important to start off right and this can be done by providing high quality content to your customer base. You are an expert in your field and your customers need to understand that more. When they think of your product/service or anything closely resembling it they should think of you. This can be accomplished by creating content that helps to further position you as an authority in your industry.
Examples of this include:
- How To Posts or Videos
- Industry Specific FAQ’s
- Practical Advice (i.e. overcoming common obstacles or problems in your industry)
- Industry Definitions (i.e. breaking down misleading or misunderstood topics, phrases, or words in your industry)
Start or Improve Your Email List
You might be thinking why having an email list is necessary when you have your website and social media accounts. Your email list is a forum that allows you direct access to your customers and allows you to establish a better relationship with them. It also allows others an opportunity to become interested in your products/services when the timing is right. For those who are just starting out take advantage of Mailchimp‘s free service to start growing your list and the best part is their plugins are compatible with most website platforms.
Understand Your Audience
Understanding your audience is an ongoing process and can take a great deal of effort. You need to know who you are trying to target with your products/services as well as knowing who is actually showing interest or buying your products/services. If the two don’t align you will miss out on opportunities that could be costly if not correctly quickly.
Advertisement or Marketing
Is it necessary to advertise or market your company? This is often the question we are asked and it is actually the wrong question to ask. The question is not whether it is necessary to advertise or market your company; but rather what form of advertisement and marketing is most beneficial for your company? Whether you choose a t-shirt, polo, pen, bumper sticker, magnet, hat, “Word of Mouth”, Facebook, Instagram, LinkedIn, Snap Chat, Tik Tok, or Twitter each option is advertising/marketing your company in some way intentionally or unintentionally. Would you purchase a suit from someone who only wears cut up jeans and a t-shirt? Would you get your landscaping done from someone who just has a beat up truck with a push mower on it? The answer for some is possibly, but advertising/marketing is not for the few it is for the masses. You have to understand what group of people would benefit most from your products/services and combine that with the purchases you are seeing to know where to be spend your effort and time.
Listen and Implement Feedback
Listening and implementing feedback is not something that should be taken lightly. It starts with asking for feedback by way of reviews, testimonials, etc… It is integral in the pursuit of consistent growth because your customers know what they want. That doesn’t mean that you take every suggestion or critique given by your customers and make changes, but you should couple that with industry information or measurable data that helps you to make changes with measurable performance. This is a key way in helping to find areas in your process or infrastructure that are broken or can stand to be tweaked to improve the overall customer experience.