One of the best ways to get more returns from your website marketing efforts is making sure your website loads and responds well on different screen sizes and device viewports. Without that, you could be losing a lot of web visitors and conversions.
That said, this article will consider responsive web design and 5 of its many benefits. Without further ado, let’s get into the topic.
Responsive Web Design (RWD) Explained
A responsive design is a web layout that adapts to different screens of desktops, tablets, smartphones, or any other device. A responsive website will adjust its navigation menu, media content, and written content to fit even a mobile viewport without a user needing to pinch and zoom.
Up next, let’s take a look at 5 reasons to make your website a responsive one.
An Increase in Mobile Traffic
The majority of your web traffic is going to come from mobile devices. Many people check their social media profiles and look up information online on their mobile devices, such as smartphones and tablets.
If your website is not mobile-friendly, most users will click away from your website in a heartbeat and check the next website that is easy to use and navigate. Should this happen, you lose mobile traffic and create a bad user experience.
A website that adapts its content to the screen size of an individual visitor will make the visitor stay much longer and perhaps come back later. That’s what you should be aiming for – a positive user experience and more traffic.
Faster Load Times
Responsive design frameworks that use media queries, for example, helps to hide or scale down media and site elements that would otherwise slow down your website on mobile devices.
Keep in mind that web users are very impatient people. They come to a site and are happy that every page they navigate loads and responds fast but are quick to leave if any page lags.
With responsive web design, your site and all of its pages will load fast, allowing users to stay much longer on your site and take any action required of them.
Zero Duplicate Content Penalty
In the past, many websites used to have separate mobile versions for their websites. While this helps individuals and businesses to service mobile users with fitting versions of their site, it also creates problems like duplicate content which sometimes penalties by search engine sites like Google.
One solution to this problem was to create different content for mobile and desktop versions. But this Google update said this practice could lead to some traffic loss.
Without having to sweat the details or worry about the big stuff, making your web design and content scale down to the smallest screen (part of responsive design practice) will help you avoid possible duplicate content that could affect your SEO efforts.
Good for SEO
In a 2015 Google update, the search engine giant said that mobile-friendly pages would start to experience ranking boosts. The search engine giant prioritizes user experience; hence, its resolve to serve searchers with mobile-friendly results in mobile searches.
Would you like to comply with the SEO rules of search engines? Doing so will increase the chances of your site getting indexed, ranked, and served to both mobile and desktop users in search result pages.
Designing separate website versions and writing different content for a web design project can be costly. Updating and managing such websites could also be a financial burden. This is where responsive web design comes into play.
A responsive design framework will allow you to have a website that loads and scales well on varying device screen sizes. Performing website maintenance also becomes easy and cost-effective with RWD.
To get more web visitors, retain those visitors, increase your page load time, avoid duplicate content, and overall improve your SEO rankings, ensure your website design is responsive.
If you feel your website is not well optimized for mobile devices, know that the expert web design and development services at CLRSolutions can fully audit your website, demystify improvement areas, and help you make necessary updates. To learn about what we can do for you, contact us today.