Regardless of the type of business you run or manage, you don’t have to appeal to everyone, in other words, not everyone is your customer. You only need to identify your target market and tailor your advertising message to the people in the group.

So before you start your marketing campaigns, know who you are talking to. That said, this post from the marketing experts at CLRSolutions exposes you to 3 ways to determine your target market.

Who Are Your Current Customers?

Look at your current customer base and ask the following questions.

  • What’s their age range?
  • What are their interests?
  • What’s their income level?
  • Why do they buy from you?

Find answers to the above questions and similar ones to uncover common characteristics of your current clientele. This information might provide insight into who your target market or audience is.

Spy on your competitors

Is your closest competitor selling to singles or family owners? Is there any way to know the interests of their customers?

While you are not intending to target the same market they are selling to, knowing who your competitors are selling or providing services to could assist you in finding a small segment of the market that they are not capturing that you can.

Let your product or service Inform Your Decision

Let’s say you are selling kitchen cabinets. Could you list all the features of each cabinet you sell and write out the benefits of each feature? Perhaps with your cabinets, customers will have a kitchen space that’s more colorful, spacious, or enjoy custom installation without hassles. It’s only you that know the features and benefits of your products or services.

After being cleared and listing out the benefits of your product or service to customers, make a list of people who have a need for those benefits. This is actually one way to know who you should be reaching.


While there are many ways to determine your target market, the 3 tips provided in this article have shown you how to use your current customer base, competitors, and product features and benefits to determine your audience.

With you being clear about people who need to receive your advertising message, it will be easy for you to customize and tailor your advertising message to their needs.

Finding and engaging with your target audience is a pertinent step in social media marketing. It’s only when you find your target audience that you’ll be able to drive more conversions.

CLR Solutions’ Birmingham digital marketing agency has all of the tools you’ll need to start, run, and expand your business. We’ve also designed all of our solutions to work well together, saving you time and money while also making decisions easier. Get in touch with us to learn more about how the best social media marketing agency in Birmingham can help you.

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