Getting Connected with Digital Marketing
What is Digital Marketing?
Who is Your Market?
In the world of digital marketing it starts with understanding who is your market. Getting that understanding is done in a number of ways and it is categorized into 3 main categories.
Demographics data provides you with your customers gender, age, income range, occupation, and other criteria. If your main customer is a woman between the ages of 25-45 and you are marketing products that are generally more well received by men or by women outside of that range then you are wasting effort compared to focusing on the demographic that has purchased your product or service before.
Geographic data provides you with your customers country, state, city, and other creiteria. It allows you to focus your attention towards areas where you are already having success or helps to inform you about areas of opportunity where you can improve your impact.
Psychographic data provides you with your customers interests, hobbies, behaviors, and other criteria. This information helps to inform you of ways to shape your approach when it comes to certain groups of people. If your product or service does much better with entreprenuers than with any other group then focusing on individuals outside of that group could yield less than ideal results.
What is Your Message?
Choosing your message is vitally important in marketing. There are a few best practices that should be implemented in order to maximize the effectiveness of your message. You should think about the wants and needs of your clients. Your message should speak to the things that your customers want and need, and therefore should choose your company to fulfill it.
Another best practice is to focus on the dislikes and painpoints that your customers experience. If you are able to identify, resolve, and express that success to your potential customers then you have a much higher likelihood of convincing them to do business with you. Find your lane, perfect it, and flourish as you help customers have a great experience time after time.
What Media Approach Will You Choose?
There are so many approaches that experts say are best to communicate to your customers. The most popular choices are email marketing, online video, and social media. The next question that is always asked is which one is the right one; the answer is both simple and complex. The answer is not to focus on what others believe works and which one doesn’t; but to find out what works best for you and your customers and then execute that strategy.
Many get distracted trying to do all of the strategies feeling that they can master each of them or that they are leaving money on the table by doing one thing versus another. The truth is that trying to do everything will ultimately have diminishing returns like any other strategy so the focus should always be on the results and feedback that you are getting from your customers.
If you are in need of help getting your strategy figured out and executed for your business don’t stress just let us know and we will work to provide you a customized solution to meet your business need.
Social Media Marketing is a way for companies to place their products and services directly into the lives of their clients by way of social media.
While the marketing strategies differ, they all allow companies the chance to integrate their products, services and personas into the newsfeed, and personal lives of their consumers by showing potential customers an immediate benefit of the products and services.
Social Media Strategy: Facebook
Facebook is the largest social site with about 2 billion monthly active users. According to Hootsuite, it is the only social media platform to reach more than half of all social media users and it connects more than half of its users on the daily basis.
Facebook provides business with a lot of options: from long-form writing, photos and videos, Facebook allows businesses the chance to create conversations with their audiences. Which allows you the chance to really see what form of content your audience connects with most.
Are they responding to open-ended question posts? What about This or That challenges? Giveaways? Every post is a way to sharpen your marketing technique, all while providing your followers with the content they prefer most.
While a following from your Facebook business page is crucial, expanding your online reach, organic growth has declined over the years.
To see actual growth, business owners are having to delve into the “pay per play arena.”
While growth does cost, it doesn’t have to be expensive.
Boosting vs Facebook Ads
While it may seem like a great idea to boost every post it’s important to figure out whether you’re looking to play on your short-term or long-term strategy goals.
Boosting posts is more beneficial when you’re wanting to:
- share meaningful updates
- get more attention to a special post
- host an event
- increase engagement
If you’re looking build brand awareness, or increase profits, running an ads campaign inside Facebook Ads Manager is best.
While I’m not here to tell you that your campaign must have a large budget, I am telling you, ads looking to generate more sales & leads will require more action, as well as money.
Social Media Strategy: Instagram
Digital real estate is more compact on Instagram, but it doesn’t make it less powerful. By using only 150 characters, your chance to make a first impression is literally, short and sweet.
The best way to get the most out of those characters is by optimizing your bio.
Must have Bio information:
- A handle (preferably one that includes the keyword your ideal client is likely searching)
- Contact info
- A call to action
- A clickable URL
- A business category
Because Instagram a visual platform, it allows users the chance to showcase products, services and connect with their audience on a different level using hashtags in lieu of keywords. While the platform is working on adding more SEO related features to its platform, hashtags are currently the primary way to increase your business’ searchability.
Finding the best keyword is key to connecting to your target audience, and oftentimes requires ongoing research. Most hashtag research tools require weekly or monthly costs. Here are a few free tools to help you get started.
- Photerloo– A photo-based hashtag site. First you upload a photo. Then the site will find the best hashtags that fit your image
- TagsFinder– Allows hashtag searches by location
- Ingamer– AI based hashtag generator that provides relevant hashtags by analyzing photos, keywords and links.
Social Media Strategy: Twitter
Like Instagram, Twitter is the spot for sweet and concise.
With only 140 characters users have to be extremely strategic to connect with followers.
Because nearly half of Twitter’s user base follow brands, businesses have a unique opportunity to get in front of their ideal user.
Things to consider before opening a Twitter account:
- Create a memorable handle: too long, you could be forgotten, too short, you could be overlooked.
- Re-tweet: retweeting is the easiest way to build a following. Retweeting is a way to share content from another user. It’s crucial to note, you should always credit the original poster; this builds trust between both the consumer as well as the original poster.
- Use keywords: Keywords are necessary in marketing digital content, and twitter is no different. It helps your potential customers find you using common search terms they are interested in. Like the others, keywords without a strategy is like shooting in the dark, so be sure to sit down, create a strategy, and if all else fails, hire a marketing expert.
- Find your voice: It’s easy to follow trends, and popular themes. However, twitter, is especially fickle when it comes to dis-ingenuine users. Take a stance, and don’t waiver. Consistency is key when searching for and building a twitter tribe.
- Drop the sell: You can sell on plenty of social media sites, but hear me when I say, twitter is not the place. A carefully crafted promotional can go a long way but pushing a hard sell on twitter is likely to backfire. Instead of the hard sell, try a softer approach. Be present. Answer questions. Provide value via blog posts, and related web articles. This solidifies your position as an expert and can help you grow your audience carefully and strategically.