Small business owners today are always looking for ways to increase productivity, sales, exposure, etc… One major way of doing so is through the realm or marketing, which is very beneficial when utilized effectively. If you are the type of person who isn’t sure whether or not you need to hire a marketing firm for your small business then most likely the most prohibitive portion of your decision is centered on cost. So instead of trying to convince you that you need a marketing firm lets first focus on the exhausting all the possible things you can be doing in your business for little to no cost.
If you haven’t read my blog titled “What should you know about marketing before you spend money?” then you really need to take a look at it. It has some major keys that are influential in being able to identify and understand who your customer is and what your customer likes, wants, and needs.
- Be the resident expert in your industry (Create your elevator pitch; research has shown that you need to capture an adults attention within the first six to eight seconds. Once engaged then you can give them your minute to minute and a half spill that really drives home why they should utilize you for the product or service you provide. Become the expert in that area by giving it to any and every one who can possibly use it; gaining market share in order to position yourself for long term gains; build relationships with others in your industry and those who work closely with the industry; develop partnerships and network with other companies/organizations with the thought of win – win situations. Is there an area of your business that you don’t love as much as another area and is there a business that does similar things as you that you could send that type of business to and in return they send business to you for some given criteria.
- Offer discounts – Coupons are vitally important in the marketing industry because everyone loves the thought of getting something cheaper than what it is originally worth. People love using coupons and may end up spending more with you based on the deal they are getting.
- Ask – As the world has gone more and more digital you have to take look at your business from that perspective. Many small business owners feel that word of mouth is the best form of advertisement for your business. I agree with those thoughts, but challenge you to look at reviews of your company as your digital word of mouth. When people come to do business with you and they enjoy it ask them for a review and provide them with an easy way to do so. Craft an email that has the links to your social media or reviewable locations. Create an area on your website specifically designated to reviews and emphasize that to your potential customers. You can also use that opportunity to ask for referrals of individuals they may know who need the services you provide.
- Leverage your surroundings – Have you sought any help from your city government? They may have programs that are designed to help you grow your business. What about the locations that you visit all the time. Does your child play sports and you could donate t-shirts with your logos on them? What about announcements during church events where you feel appropriate? What about a giveaway for a gift card to one of the local stores or restaurants.