The Buzz word that every business owner has heard when discussing traffic to their website is SEO; but what it is really?
Simply put SEO or Search Engine Optimization is the process of your website and its content being ranked organically on search engines. Google has the largest search engine, by far, so most techniques and approaches to increasing your organic search ranking is centered on their documentation.
How Does SEO Work?
SEO is broken down into an “On Page” and “Off Page” approach. The “On Page” approach consists of your website being mobile first (with responsive design), short descriptive URL’s, compelling title tag and meta descriptions, relevant internal and external resources, tags, keywords, quick load time, and most importantly quality content.
The “Off Page” approach consists of building links. These links are created in a number of ways; the most notable are “Natural Links” which come naturally from your website pages. Another link type, “Built Links”, are generated from outreach to webmasters, publishers, or journalists who promote and/or endorse your content. Finally “Created Links” come from submissions on directories, forums, or press releases.
How Can this Help Your Business?
Successful Search Engine Optimization enables your website and company to receive free traffic and allows you to reach an audience that you wouldn’t otherwise be exposed to. Google gets 3.5 billion + searches everyday and a portion of those searches are potential customers who are looking for the types of products/services you provide.
How To Make SEO Work For You?
Now that you understand what SEO is and how it can help your business to grow, how do you go about implementing things? The key is to stay organized and optimized by handling the things you can handle yourself (if nothing else blog posts and content) and finding a professional to handle the rest.
When discussing SEO with a professional understand their plan of action for both an “On Page” and “Off Page” approach. Also keep in mind that SEO is an ongoing and ever changing undertaking. You will need to be consistent in your effort, clear about your expectations, and realistic about the time it may take to get there. Realistically it can take 4-6 months to start seeing results and those results can consistently change due to many factors outside of your control.
You should implement a SEO strategy as a part of your overall marketing strategy without sole reliance on any one aspect of that marketing strategy.