Many business owners who are new to the online space often ask if online reputation matters. Well, some research has proven that it does. Deloitte, a global audit and related services provider, carried out two surveys and the results show that at least 25% of any brand’s market value is based on reputation.

In this post, we will provide you with some deep insights into online reputation. Let’s dive straight in.

What Online Reputation Management Means?

Online Reputation Management or ORM doesn’t exactly have a specific definition. However, most professionals define it as online public relations. There is no quicker way to learn about a business these days than through the internet. The internet can show you the good, bad, and ugly about any business.

ORM refers to how you control your image online. This is very necessary because it affects the growth and success of your brand. People will always talk about your brand. A negative review has the power to destroy your brand completely. Let’s look at some things you should know about ORM.

4 Things You Should Know About ORM

Ignoring it doesn’t make it go away

Some businesses make it a habit of ignoring negative reviews online. Here’s a simple truth: Ignoring bad reviews or comments won’t make them go away. In fact, it affects the trust that other customers have in your brand.

Your target audience wants to see how you handle or respond to negative comments. Many people seek out such comments to confirm whether your brand is authentic or not. Ignoring them will only get you into more trouble.

ORM is a Continuous Effort

Your target audience is constantly seeking new reviews. Do you know that reviews make up 13% of how search engines, including Google, rank search results? This means that continuous online reputation and review management affects how you rank online. Online reputation management is not a once-and-for-all requirement. You must continue to do it.

Customer Reviews Affect Revenue

Studies show that customer reviews affect a company’s revenue. Companies with more feedback have a better ROI from improved brand reputation and increase conversion rates. According to Revoo, you can increase your sales by 18% from just reviews.

ORM Affects Your Brand’s Overall Online Reputation

Asides from improving your ranking online review also improve your online reputation and credibility. You must have heard about customers raving on social media because certain companies refuse to respond to negative reviews. To avoid such, you need to implement an efficient ORM strategy.


Online reputation and review management is an art and a science. While there are so many things to learn about ORM, you can always contact an expert to know what to do and what not to do when it comes to managing your reputation on the internet.

CLR Solutions helps clients seem their best online with our Brand Reputation Management service. We provide fresh Google search results and provide digital public relations in addition to developing, managing, and repairing digital profiles. We are pleased to help you in building or updating your digital brand reputation, and we specialize in offering reputation management services to CEOs, C-Suite executives, VIPs, and their companies.

Contact CLR Solutions today to find out about our Brand Reputation Management services.

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