Wondering about the difference between a funnel and an eCommerce store? If yes, you’re on the right page as this blog explains what both terms mean and how they are related. If you’re ready for this, let’s jump right into the topic.

What is a Funnel?

A funnel, or in this case, an ecommerce conversion funnel is a term referring to all stages a cold audience that knows nothing about your brand would pass through before buying something. A typical sales funnel is made up of awareness, interest, desire, and action stages. Cold audiences are drawn into the funnel using traffic drivers like Facebook ads or Google AdWords.

While there is a lot to learn about ecommerce funnels, the details shared above should give you an idea of what a sales funnel means.

Now let’s see what an eCommerce store means and how it’s related to funnels.

Understanding Ecommerce Store

An ecommerce website or store is the online version of your regular brick and mortar stores where you can grab clothes, equipment, appliances, or other items.

Just as you would look around in a physical store, add items into a shopping cart, and check out when you’re done, online ecommerce stores also work the same way. Just enter an ecommerce website’s url in your web browser, search for any item you need on the site, add the product into your online shopping cart, and pay with your credit card or through Paypal. Did you get that?

Excellent examples of online (e-commerce) stores are Walmart.com and Amazon.com. Now let’s wrap up this article with how both funnel and e-commerce stores work together.

A Funnel and eCommerce Store Combination

A funnel can be integrated into an eCommerce store to increase sales. For this setup, you’ll need a product or service page that contains an interesting writeup called a sales letter.

This is the page that a visitor will first see before continuing their journey through the funnel. They are expected to add an item into their cart and follow through the remaining stages until they reach the end of the journey – buying something.

The best part of a sales funnel is it lets you know what stage of the journey a prospect left. With this information, you can send follow up mails to remind them to buy.

That said, do you have an ecommerce website and would like to set up a sales funnel for it? Our company name can find you the right sales funnel out of the many systems out there and help handle the setup as well. If you need further information, don’t hesitate to contact us.

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