The landing page vs. 5-page site debate will always exist as long as businesses run online. Many business owners often ask about which option they should go for. If you’re one of those who search online to know the difference between landing pages and 5-page websites, then this resource is for you. This blog will share the difference between the two web design options, and which to choose and when to choose it.
Landing page and Website explained
A good place to start is to explain the two terms, landing page and 5-page website. A landing page is a single or one-page website created to provide a description of a product, service, or an offer. There is usually no navigation menu and it always comes with a form that visitors would fill in order to capture their contact information such as emails.
5-page websites are completely different. While they also describe products and services, they are made up of several interconnected pages, as the name implies. Often, A website with five pages is referred to as a complete website as it features all the necessary pages a web page should have – homepage, about us page, contact us page, blog page, and services page.
All these pages answer several questions about the business such as why the business started, products or services offered, and service locations. Also, a website always has a navigation menu providing easy access and navigation to its several interconnected pages.
When Do I Need A Website?
If you’re thinking about whether or not to choose a full-page website, below are some tips that can help you decide.
Share your story
A website is perfect when you need to share your organization’s story. Usually, 5-page websites come with homepages, about us pages, blog pages, contact us pages, and service/product pages. All of these provide your site visitor with information about your business. You cannot achieve this with a landing page since there is so little information you can fit on a single page.
SEO helps to attract organic traffic to your business online. Using a landing page to achieve this is practically impossible. This is because you can’t stuff too many keywords on a single page. If you do, you might get penalized by certain search engine algorithm.
Other reasons to choose a 5-page website include:
- Better relations with your customers.
- Provide an in-depth description of your products and services.
When You Need a Landing Page
Consider below some reasons to choose a landing page over a 5-page website.
One way that Google, one of the popular search engines, judges the quality of PPC ads is by how relevant they are to the linked page. You can improve your PPC advertising relevance for any of the following when you make use of landing pages:
- New products.
- New locations.
- Discounted offers.
If you are looking for an easy way to grab the attention of your visitors, consider a landing page. A single page offers less distraction since it doesn’t have navigations to other sites or pages on your site. The goal of a one-page website is to sell your product or service to your audience.
Other reasons to go for a landing page include:
- Product testing.
- Lead generation.
Let’s Build Your Landing Page or Website
It doesn’t matter which web page design you choose. You’d still need some help building either a landing page or website. Fortunately, you don’t have to go through the stress of buying web hosting, registering a domain, designing the website, and even adding content to your website. Here at CLR solution, we offer full web development and design services for our clients. Talk to us today to find out how we can help you build a fully functional one-page or multi-page website.