Ever heard of the mobile-first web design vs. responsive web design argument? Both may not seem different to a novice, but they are different strategies for building websites. In this post, we dive into what each one is and their differences.

Explaining Mobile-First Web Design and Responsive Web Design

Mobile-first web design is very similar to designing or building a mobile app. It’s the design that starts from the smallest of screens, which is mobile. The aim of this is to provide users with an excellent mobile experience, rich media content, faster downloads, etc.

Responsive web design, on the other hand, begins on the desktop. What this means is that the website has the maximum resolution required before scaling down to smaller screens. While the layout and content contract so that they can fit smartphones, everything is designed to suit traditional websites.

Why use a Mobile-first Web Design?

People spend more time on their smartphones these days. Considering that people are addicted to surfing the internet through their phones, mobile-first design approach makes more sense. It presents your site visitors with a complete mobile experience since it is adapted to resemble an app.

Check out the pros and cons of mobile-first web design below:


  • Better mobile user experience for people surfing the internet via smartphone.
  • Websites built on mobile-first approach have access to mobile phone features.
  • More affordable than building mobile apps.


  • Not suited for heavy content websites.
  • It isn’t 100% optimized to provide a desktop experience.

Why use a Responsive Web Design

Most B2B companies make use of responsive web design. This is because their websites need to be authoritative and informative at the same time. Also, these websites are perfect for SEO because they make use of properly structured rich HTML.

We cannot let go of the fact that most people prefer to access websites via desktops or laptops during office hours. As such, if you are a B2B company, your best bet is a responsive website design. Below are the pros and cons of responsive designed websites:


  • Perfect for SEO.
  • Development and maintenance are very affordable.
  • Perfect for complex call-to-actions and large forms.
  • Great for websites with heavy stacks of information.


It is not 100% optimized for mobile use.

Build Your Website

Before you build a website, it is always best to seek professional advice to know which option to choose between mobile-first and responsive web design approach. Reach out to us at Company Name as we will not only offer such advice, but also help build your website.

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