If you want to improve your website search engine rankings, one of the important things is to know what to do. Search Engine Optimization (SEO) tools are good in this regard because they provide you with important metrics that will inform your SEO practices. 

That said, below are free SEO tools, yes you don’t have to pay for them, that provide good SEO analysis.

Note, however, that for fast and efficient SEO results, you’ll need to invest in a handful of paid Search Engine Optimization tools. That said, let’s dive fully right into the topic.

Google Analytics

Google Analytics is a tracking solution that uses JavaScript code placed on pages of your website to track traffic, user behavior, and other SEO-related metrics. It is a free tool developed by Google to monitor important and actionable data about your site traffic and visitors.

To use the tool, all you need is a website and Gmail account. Then navigate to get started. If you want to go far in SEO and content marketing, you can’t do without Google Analytics. 

Google Search Console

Formerly known as Webmaster Tools, Google Search Console is specifically designed for SEO marketers and web developers to have access to and study metrics like search queries, click-through rates, crawl errors, external links, and HTML errors.

Unlike Google Analytics which is more of who visits a website, the Search Console is geared toward how websites appear on search engines and the technical part of your website SEO. To access the Google Console, sign up for Console for free. Also, you’ll find a guide here on how to use the tool.


MozBar is a free Chrome extension that analyzes any website’s page for you. The extension sits on top of your browser toolbar. It has 3 different tabs – Page Elements, Page Attributes, and Link Data – with each providing SEO-related metrics.

For example, the Link Data section provides metrics such as domain authority (DA), page authority (PA), and backlinks of the web page you’re on. With the tool, you can know how strong a root domain or any other page of a website is. Hey, Moz actually has a Pro version that provides more features.

SEO Workers Analysis Tool

This Analysis Tool from SEO Workers is designed to generate reports about any website, including ones that are not yours. Reports are grouped into different sections. Each section contains many of the SEO metrics that other tools we’ve already mentioned have.

For example, the tool shows you how many keywords found in the anchor tags of a page, URLs in a page, keywords found in alt attribute text, and more.

Answer The Public

Answer The Public is a free SEO tool that helps you find relevant topics to write about. The tool works by providing a list of What, Why, Who, Why, and How questions people are searching on search engines.

You can use AnswerThePublic to create content around bikes, scooters, cars, and the like if you’re in the automobile industry. Of course, you can use it to find topics in any industry of your choice. Use this tool to find SEO topics that you may have never thought about. 


There you have 5 free Search Engine Optimization tools. Did you know of any other free tools that are missing from the list?

Let us know about it or those in the comments. And keep in mind that CLRSolutions can help you with SEO marketing. All you have to do is to let us know exactly what you need, and we’ll take it from there!

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